Vaughan explains that, while carbon offsetting is a robust, immediate and measurable way for SMEs to take responsibility for their existing carbon footprints, many businesses (both large and small) are still reluctant to offset their carbon emissions.
Why? Largely because of myths that are out there around offsetting - which he goes on to bust. These include:
Organisations like WWF, SBTi, Oxford University, the UN and the Taskforce on Scaling Voluntary Carbon Markets, all agree that carbon offsetting plays a vital role on our journey to Net Zero.
Vaughan Lindsay, ClimateCare CEO